Changing Tide Wellness and Support Services does incredible work, helping people navigate mental health challenges with compassion and care. But their website? That was a different story.
Over time, it had become a bit of a headache—hard to update, tricky to navigate, and lacking the clarity and warmth that define their services. It needed a refresh, something that felt inviting, intuitive, and easy to manage.
Rather than starting from scratch, we built on what was already there—simplifying, refining, and creating a website that actually worked for both the Changing Tide team and the people they support.
We kept their existing logo but developed a cohesive visual identity around it. A refined colour palette, carefully chosen photography, and a more considered tone of voice all came together to create a brand experience that felt calm, clear, and connected.
On the practical side, we untangled the site structure, making it easier for people to find what they need and get in touch. And because a great website shouldn’t create extra work, we set things up so the team could keep it up to date without the usual frustration.
The new site was designed and developed using WordPress, giving the team a flexible and user-friendly platform that could grow with them. We implemented a streamlined backend, reducing unnecessary complexity and making content updates a breeze.
The previous site was cluttered, making it hard for visitors to find what they needed. We restructured the content and improved navigation, ensuring that key information—such as services, contact details, and appointment booking—was easy to access. The new design prioritises readability and accessibility, making the site welcoming for all users, including those with disabilities.
While the Changing Tide logo remained, we introduced a cohesive brand system to give their identity more depth and consistency. This included:
Rather than letting great content sit unused, we showed the team how to repurpose their existing video content into blog posts, providing fresh, valuable material for their audience while also boosting their search rankings. This simple content strategy helps Changing Tide establish itself as a trusted resource while improving SEO without extra workload.
One of the biggest pain points was how difficult the old site was to update. We implemented a custom WordPress backend with an intuitive editor, meaning the team can now:
The result? A website that doesn’t just look good—it works. It helps Changing Tide do what they do best: support mental health and wellbeing, without their digital presence getting in the way.
Need a website that works as hard as you do? Let’s talk.
Working with Peter was an absolute delight. He just got our band and who we are as an organisation and everything he created for us both visually and functionally with our website was a true reflection of our values and his talent. We would absolutely recommend Yes! Creative to anyone that wants to work with a professional and friendly graphic designer!
Say Hi, I’d love to meet you. If you already have something in mind, you can fill out my enquiry form and we can hit the ground running on your new brand / illustration / website / socials…
Yes! Creative would like to acknowledge the Djiriba and Yuin people as the Traditional Custodians of this land. We would also like to pay our respects to the Elders both past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
