Branding and Brand Development

lily Baxter Branding and Graphic Design - Logo Design

Branding creates an identity for your business. A strong brand can help your business stand out, attract new customers and increase brand loyalty. It’s what sets you apart from the competition and makes you memorable.

It’s much more than just putting together a nice logo design (We can help you with that too). It also involves business naming, taglines, visual style from, typography to photography and colour choices, verbal style, tone of voice, your messaging, and brand values.

Put simply, Your branding is what makes sets you apart from the competition and makes you memorable.

We offer a wide range of branding services including:

Audience Research

Audience research is an important step in the branding process, it helps to understand the needs, wants, and behaviour of your target audience. This can take the form of surveys, focus groups, interviews or stakeholder workshops and helps to identify demographics, psychographics, and pain points of your target audience/customers. By understanding your audience, you can create a brand that resonates with them, and tailor your messaging and marketing efforts to best reach and connect with them.

Tone of Voice development

A key aspect of branding is developing a unique and consistent tone of voice for your business. This includes the language and style used in all of your written communications, from website copy and social media posts to email marketing and advertising materials.

Having a consistent tone of voice not only helps to establish trust and credibility with your target audience it also helps to make your brand more memorable and makes it easier for your audience to identify your brand when they come across it.

We understand that every business is unique, and we’ll work closely with you to create a tone of voice that is tailored to your specific needs. Whether you’re looking for a friendly and approachable tone or a more formal and professional tone, we’ll help you create a tone of voice that accurately reflects your brand and resonates with your target audience.

Visual Design and Art Direction

Once we have a clear understanding of your business, your competitors, and your customers we then move on to the design/creative phase. We will present you with a range of design directions and our thinking, how each direction speaks to the above brand development and how it might begin to roll out. Once you have chosen the direction that works best, we will work with you to make any necessary revisions and roll out your brand assets and guidelines.

Brand Guidelines

Our branding services include the development of a comprehensive brand guidelines document, which outlines the correct usage of your new brand assets, such as your logo, typography, and colour palette. This ensures consistency in all of your marketing materials and helps to establish trust and credibility with your target audience.

Branding and Brand Development examples

Our Other Services

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