Change is innevitable
StarBeta had rebranded in 2018 and after 12 months of sitting with their new brand and website felt that whilst the new logo was well-liked their new brand language and website lacked gravitas and failed to really tell their story. And it’s a great story!
We developed a short film to convey a day in the life, trading at the Sydney headquarters. We spent the time with the team to really understand what it was like to be a trader at Star Beta and get a feel for the culture and all the firm had to offer.