Star Beta

The Market Never Sleeps

Change is innevitable

StarBeta had rebranded in 2018 and after 12 months of sitting with their new brand and website felt that whilst the new logo was well-liked their new brand language and website lacked gravitas and failed to really tell their story. And it’s a great story!

We developed a short film to convey a day in the life, trading at the Sydney headquarters. We spent the time with the team to really understand what it was like to be a trader at Star Beta and get a feel for the culture and all the firm had to offer.

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Developed as much to tell the firm’s story, as to grow the team, Graduate recruitment was a key focus. With an intuitive, mobile first experience the website talked directly to potential traders and was ready to take applications when they were ready to get on board.